After 42 years of trading as KAL, we have decided that now is the perfect moment to create a new Brand Identity for our business. we have embarked on a rigorous rebranding project, with the dual aims of creating a new Company trading name that better represents the modern KAL Group and that also leverages the scale and strength of our parent Company, Gowan Group.
The result will see us evolving our brand name from KAL Group to Gowan Home
The Modern KAL Group
When we began our business in 1981, we were originally distributing built-in appliances and sink systems for kitchens. Over the years we have evolved to become the exclusive distributor for 15 international brands. These brands are active across multiple product categories that can be found in almost every room in the house, including outdoors.
Gowan Home – Growing Global Brands Locally
Our rebrand to Gowan Home underlines our commitment to brands across these categories. Including the concept of ‘Home’ allows us to highlight more clearly our unique understanding of, and expertise in, these wider, dynamic product ranges. We believe that our new identity better describes how we can support our partners with one of the most comprehensive and exciting brand portfolio’s in the Irish market.
We have also introduced a new tagline as part of our new identity. ‘Growing Global Brands Locally’ captures our vision for growing international brands in the Irish market. As brand owners ourselves with NordMende, we have a unique insight into the workings of a successful brand in this marketplace. We’re more than just a distributor. We treat the brands we carry like our own and deliver success by offering a full suite of supports and services.
We look forward to the future, where we'll continue to grow global brands locally and redefine the modern home experience with Gowan Home.